Research is a skill that we have developed over the last 12 years of business.
Research skills refer to the ability to search for, locate, extract, organize, evaluate and use or present information that is relevant to a particular topic.
Academic research is a specific type of research: a process of detailed and methodical investigation into some area of study.
It involves intensive search, investigation, and critical analysis, usually in response to a specific research question or hypothesis. It also usually involves a lot of reading.
The point of all academic research is to be able to say something with authority about the subject in question.
Most of your lecturers are also researchers who specialize in particular fields.
Advanced academic research aims to contribute something new to the subject area, but at undergraduate level, you are usually expected to begin by researching other people’s ideas and contributions, mostly through reading.